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January 31st 2020, PUB and his partners are delighted to welcome you to the first edition of the PUB Luxury Experience. We invite you to discover and share your thoughts on trends and opportunities of the luxury industry, with other players of the sector.

The market is changing and many brands are therefore seeking to evolve, each searching for their own identity. Millennials, CSR, Gen. Y, collaborations and experiences, those are some of the ingredients that will make your success in this field. 

To access this savoir faire, we partnered up with experts and speakers to offer you a unique B2B event, and visualize these opportunities.


Build lasting relationships with those who could prove to be key contacts for your current and future development. Indeed networking is usually underestimated; it provides valuable opportunities and the unique view of people from different fields and expertise, offering you and your brand their insights in order to progress in this constantly evolving market.


4 exceptional speakers will attend our event where trends and the biggest questions about the future of the luxury market will be addressed.
These speakers are the most performing and inspiring actors in their respective fields. They thrive through innovation and performance. Since inspiring others is one of PUB's motto, we will fulfill this very mission in every venture.


Since experiences are one of the keys to success in 2020, we've teamed up with the best to give you a taste of what Belgium has to offer in terms of: 
- high catering food, 
- liquors with unique products made in Belgium (ENIGMA GIN - La cuvée Royale,...), 
- animated workshop 
- and many more activities.

Discover the Venue
cercle de lorraine cercle de lorraine

cercle de lorraine cercle de lorraine


Start: 31 January 2020
End: 31 January 2020

Bruxelles Cercle de Lorraine / Brussel Club van Lotharingen

Place Poelaert / Poelaertplaats 6
1000 Bruxelles / Brussel



DS Automobile
  • Charles PEUGEOT
    Charles Peugeot is the General Director of DS Automobiles Belux, a major brand in automotive luxury. Ten years ago, DS Automobiles separated from Citroën in order to create its own brand and legacy in the luxury industry. Its ambition? To incarnate the French luxury and its very own savoir faire, with a strategy made of excellency.
    Read more


CEO & Co-founder
Beyond Reason
  • Nathan AXFORD
    Nathan has been designing effective brand strategies for 21 years,
    during 17 of those, he enjoyed working for Fortune 500 companies, in a wide variety of categories.
    He covered the whole spectrum of marketing-related jobs, from humble beginnings as a junior marketer, ending the journey as Global Marketing & Comms Director at Orangina Schweppes then DHL.

    5 years ago, he traded corporate life for his passion in decision science and founded BEYOND REASON.
    London-Brussels based BEYOND REASON uses neuroscience to hack the customer’s decision process & boosts sales and profitability of commercial organizations.
    Central to their model is the leading role of implicit or unconscious motivations, this is opposed to traditional marketing, which wrongly assumes that decisions are the result of deliberate conscious reasoning.
    Read more


CEO & Founder
Le Loft Epicurien
    Wim is a seasoned business professional with a major in marketing combined with excellent knowledge of different trade channels. He holds an MBA in Marketing Management at the Vlerick Business School and a Master in Communication Sciences at the Catholic University Leuven where he graduated with the greatest distinction with his thesis on the 'Marketing & Communication Strategies of Coca-Cola and the case-study of the 1999 Belgian product recall'. He completed his academic Parcours with a Master in marketing at the Ecole de Management de Lyon.

    Wim has a passion for building and leveraging strong brands that he exercised for 10 years in different blue-chip FMCG companies such as AB Inbev, Danone and Ferrero. After he leveraged his skills in another business being Telecoms. After this telco experienced he was appointed as marketing director Nespresso and later on became marketing director Red Bull. In both companies, he developed his skills to market a premium/luxury brand with a precise and engaging content marketing strategy.

    After 18 years on the side of the world's largest advertisers, he decided to set-up his own Strategic Communication Agency Le Loft Epicurien. With his agency he services brands and companies in the premium & luxury market ranging from Spirits Brands, Food & Wine brands, Michelin starred restaurants over interior design brands, diamond jewelers,...Next and complementary to the agency, he developed his Luxury Media Company Puredeluxe of which he will launch a full media offering in 2020 based on a TV format: Puredeluxe TV, showcasting the best stories of luxury in Belgium.
    Read more


Co-founder & Art Director
    Originally from Sweden but French by adoption, she began her career at Procter & Gamble then McKinsey. She founded Telavox, a telecom company, and set up an international "avant-garde" school in Sweden. After selling her business, she dedicated herself to designing innovative jewelry. Through Courbet, Marie-Ann puts her creativity and her know-how in timeless, refined and responsible creations.
    Read more


Regional Chief Transformation Officer, Customer Experience
Kantar, Insights Division
    Stefan is a global expert advising businesses on customer & brand experience transformation. He helps organizations evolve their capabilities and acts as an advisor to companies through all steps of the customer experience value chain. From strategic planning to solutions to deliver memorable customer experiences. Ultimately, enhancing the impact on business outcomes. 
    Stefan has consulted to some of the biggest and most successful brands globally, across various industries including consumer products, retail and luxury.

     A native of Germany and based in Munich, Stefan has held managerial positions in research and consulting firms across Europe and North America.
    Read more


Branding Specialist
  • Silvia ANDREANI
    Silvia is passionate about Luxury Brands, she has an International background and she contributed in Kantar Italy to develop the expertise about the Luxury world. She is also the Head of Kantar Italy Trends Practice.
    Read more

Virginie CLAES

Virginie CLAES
  • Virginie CLAES
    Virginie Claes is the perfect choice for our PUB Luxury Experience thanks to her background as former Miss Belgium, her mastery of three languages (English, French, Dutch) and her training as a university commercial engineer. For 4 years, she featured in a segment for IComme on RTL-TVI and she also worked for several flemish channels. Virginie is now hosting events and uses her experience as an influencer. Used to presenting many events, she will animate our afternoon with meticulousness and dedication, making our audience spend a pleasant moment.
    Read more



This event is organized by PUB " People United Around Brands" and will take place in Brussels, this January 31st 2020 at  Cercle de Lorraine/Club van Lotharingen. Discover below all the information you need.

The event will start at 1.30 PM and will end at 7PM.

If you have any question about the event:
Info & contact: or by phone : +32 2 730 09 31

Registration fees:

PUB Member: 199€
Cercle de Lorraine/Club of Lorathingen VIP Tickets149€
Roularta VIP Tickets: 149€
Non-Member Tickets: 299€
** Taxes are not included

If you are not already a PUB Member and are interested in our work don't hesitate to contact for further information.
Interested in partenering up with us? Feel free to join Thierry Magerman, or who will gladly get back to you.